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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The

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The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Nestlé previously worked with a number of different agencies across Europe, but has chosen to consolidate media responsibilities within one agency.

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