Peter Naylor Says Upfronts Are Evolving, Not Going Away
VideoWeek
JUNE 2, 2025
.” Tying those channels together also spells opportunity for the open web, according to Naylor, even in the face of forecasts that put half of all global ad spend in the hands of Amazon, Google and Meta by 2028. “They’ve been very savvy at their pricing structure when it comes to attracting an audience,” says Naylor.
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