VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

VideoWeek

MAY 31, 2024

“The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients.” ” The Week in Tech PayPal Builds Out Advertising Business PayPal is building out its ad network, according to the WSJ , using its wealth of user data to fuel ad sales.

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Media Agency Audience Cookies 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

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Viewability Non-Profit Agency Ad Tech 52