VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Brid.tv

APRIL 23, 2025

CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. By 2027, it’s predicted that 121 million U.S. In contrast, non-skippable ads require viewers to watch the full ad, usually 1530 seconds long.

Advertising 59

Advertising Video Ads Banner Audience 59

AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. But the publisher is still keeping faith in the strategy, aiming for profitability for the standalone unit by 2027.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

JUNE 20, 2025

Meta Announces AI Video and Highlights Tools for Advertisers Meta announced new AI tools for advertisers and agencies in Cannes, including Video Generation capabilities allowing advertisers to turn multiple images into multi-scene videos, with text overlays and music. Read more on VideoWeek. Dentsu Forecasts 4.9

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Demand Side Platform Media Agency Audience 83

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

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Demand Side Platform Machine Learning Media Manufacturing 52