Clearcode

MARCH 23, 2023

Retail media advertising centers around a brand showing ads for its products or services on a retailer’s website. A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . billion in 2027, exceeding $3.3 billion for online video, according to the research.

Media 98

Media Audience Retail Display Advertising 98

VideoWeek

MAY 20, 2022

An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. The Week in TV. Netflix Explores Live Streaming.

Impressions 52

Impressions Ad Tech Media Agency 52