2027, Brand Lift and Viewability

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2027

Brand Lift

Viewability

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability

Viewability Advertising Impressions Brand Lift

In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

MARCH 2, 2023

billion between 2002 and 2027. At the heart of this growth are game and mobile app developers, brands and AdTech companies. Giuseppe Martoriello : Because the IAB has finally standardized in-game advertising in terms of measurement, viewability, traffic quality etc, it’s now finally a scalable medium to run programmatically.

Advertising

Advertising Viewability Banner Brand Lift

AdTech Trends

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

In-Game Advertising: Q&A With Giuseppe Martoriello from iion

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