Ad Tech Trends for 2023
Martech Series
DECEMBER 27, 2022
The requirement to protect user privacy will continue to be at the forefront of ad tech developments making contextual targeting the star feature of 2023 and beyond. Billion by 2027. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 The rise of white-label ad servers.
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