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Ad Tech Trends for 2023

Martech Series

The requirement to protect user privacy will continue to be at the forefront of ad tech developments making contextual targeting the star feature of 2023 and beyond. Billion by 2027. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 The rise of white-label ad servers.

Ad Tech 98
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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.