2027 Ad Server ROI Viewability 
Automatad Inc.
DECEMBER 1, 2023
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content.
Basis
APRIL 11, 2023
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
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Basis
APRIL 11, 2023
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
Basis
APRIL 11, 2023
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
Basis
APRIL 11, 2023
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
Basis
APRIL 11, 2023
In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 back in 2016.
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