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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

The integration will allow media owners, agencies and advertisers to analyse viewing data across online video publishers in one place, according to Ipsos, enabling businesses to shape content and advertising strategies. But the publisher is still keeping faith in the strategy, aiming for profitability for the standalone unit by 2027.

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The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans

VideoWeek

JANUARY 27, 2023

Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.

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