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AvePoint Establishes New $100 Million SGD International R&D Hub in Singapore

Martech Series

AvePoint commits to hiring over 500 local professionals by 2026. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers.

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Talend Named a Leader in 2022 Gartner Magic Quadrant for Data Quality Solutions

Martech Series

Talend Data Fabric is the only end-to-end data management platform that provides integrated data quality capabilities to guarantee access and usage of trusted and governed data throughout the data life cycle.

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Hammerspace Named a 2022 Sample Vendor by Gartner

Martech Series

According to Gartner, “This Hype Cycle focuses on emerging innovative storage and data protection technologies and evaluates business impact, adoption rate and maturity level to help infrastructure and operations leaders build adaptable and future-ready storage, and data protection platforms for changing business needs.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

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Top 6 Benefits of Programmatic Advertising

Single Grain

The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences.

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The Evolution of Google’s Privacy Sandbox

Clearcode

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. Will Google’s Privacy Sandbox Ever Go Live?

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.