Remove 2026 Remove Brand Lift Remove Demand Side Platform
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. The company is also investing in a new 135,000 sq ft office in Barbican, London, set to open in early 2026. percent growth in 2026, and a compound annual growth rate of 5.4 The revision, down from a prediction of 7.7

Media 52
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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that. . ” Sky to Bundle Max in Early 2026 Max, the streaming service from Warner Bros.

Ad Tech 52
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The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

VideoWeek

Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4. WBD gained 5.3

Ad Tech 52