Single Grain
JUNE 16, 2025
With GA4 server-side tracking, businesses can achieve 15–30% increase in data completeness , 1+ second reduction in page load (LCP) , 85%+ cookie retention , and 20%+ improvement in attribution accuracy. Critical configuration steps include: Client ID management : Implement persistent first-party cookies with HttpOnly and Secure flags.
VideoWeek
APRIL 10, 2025
This feature was designed to curb the ability of advertisers to follow users across different websites by effectively blocking third-party cookies and placing strict time limits of first-party cookies, making cross-site tracking far more difficult. Difficult, but not impossible at least at first.
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Martech
SEPTEMBER 23, 2021
Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e.,
Martech
SEPTEMBER 22, 2021
Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e.,
VideoWeek
MAY 17, 2024
Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.
Automatad Inc.
FEBRUARY 14, 2022
The New York Times reached 10 million subscribers ahead of its target year 2025 and plans on getting 15 million subscribers by 2027. PPIDs are used to facilitate measurement and targeting without third-party cookies. The New York Times’ Subscription-first Strategy. AdTech Trends. Top Supply Side Platforms in 2021.
Martech
JANUARY 23, 2025
Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Dig deeper: What every marketer should watch for in 2025 4. Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. And its going to live well beyond 2025.
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