How Will The Mobile App Advertising Market Evolve in 2020?
InMobi
DECEMBER 13, 2019
But this is changing, thanks to smarter creatives and CPA (cost per action) buying. There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. What is the ROI that you are looking for?” Does it all fall off a cliff in 2020?
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