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Yahoo Buys 25 Percent Stake in Taboola

VideoWeek

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties. A tale of two turnarounds?

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Digital Advertising Guide

Adtelligent

As a result, programmatic advertising is expected to have nearly $524.31 billion in ad spending in 2022 and grow even further. Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend.