A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. In essence, IGA is programmatic advertising for video games.
52 
Let's personalize your content