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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade.

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Cookies First-Party Cookies Audience Retargeting 90
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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Among the many options available, some of which we mentioned here, marketers have found native advertising. Just click the button below to book a chat with our team!

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Marketing First-Party Cookies SEO Cookies 126
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