Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). For the same reason, native ads help marketers drive brand awareness. Tracking this rate is the way to understand if the ad actually brings results.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. User experience can be greatly improved, eventually improving ad viewability and revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52