Remove 2024 Remove Ad Exchange Remove Brand Awareness Remove Viewability
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64
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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. Build Your Profitable Ad Exchange Business With Us!

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Cut Through the Chaos with Automated Connected TV Advertising

Basis

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Why the explosion?

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What is Protected Audience API (PAAPI)? The Ultimate Guide

Automatad Inc.

Here is the list of alternatives marketers are considering to choose in 2024. It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. User experience can be greatly improved, eventually improving ad viewability and revenue.

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Maximize Your In-App Ad Monetization in 2021

InMobi

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.