AdvertiseMint

OCTOBER 31, 2023

For a while, this cookie-free-for-all flew under the radar. Growing privacy concerns, especially in Europe, put cookies under scrutiny. Landmark regulations like GDPR gave users more control over their data. The unregulated cookie potluck is winding down. The online ad business boomed thanks to cookie tracking.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Ultimately, of course, you’ll be using GA4.

Agency 85

Agency Cookies Marketing First-Party Cookies 85

Martech

MARCH 15, 2022

In the same year, Google Chrome offered users the ability to block cookies on websites they visit. While Google’s initial plan was to deprecate cookies by 2022, they have recently updated their plans to phase out cookies by 2023. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114