Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.

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Ad network Click Through Rate CPM Impressions 52

Monetize More

JANUARY 10, 2023

This post was most recently updated on January 18th, 2023 What is an AdOps Grader? The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. The score can also consider other factors such as ad targeting, ad placement, and ad optimization.

Header Bidding 52

Header Bidding Ad Inventory Click Through Rate Ad Server 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in 2022 ( Statista ). Ease of use.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. billion in US ad revenues this year. of US digital ad spending.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

MAY 31, 2023

Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98