Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
Digiday
FEBRUARY 1, 2023
Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. rose 10% in Q4 over Q4 ’21 (clicks grew 8%), but cost per clicks (CPCs) rose just 2%. In total, Google search spending in the U.S.
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