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Google third-party Cookie Be Gone! What You Need to Know About Google's Privacy Updates

Lemonads

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet.

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Weekly Roundup: Top SSPs in 2021, IAB’s State of Data 2022, Project Rearc, and More

Automatad Inc.

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. “On Big Three Set to Absorb 50% of All Ad Money in 2022.

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