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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. You can adjust bids and targets as required. Higher Returns on Investment. Experience.

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