VideoWeek

APRIL 10, 2025

This feature was designed to curb the ability of advertisers to follow users across different websites by effectively blocking third-party cookies and placing strict time limits of first-party cookies, making cross-site tracking far more difficult. Difficult, but not impossible at least at first.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Related Read: A Comprehensive Post Third-party Cookie Guide for Publishers. Related Read: Checklist for GDPR Compliance for Publishers. Last Week’s Highlights.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

AdvertiseMint

OCTOBER 31, 2023

For a while, this cookie-free-for-all flew under the radar. Growing privacy concerns, especially in Europe, put cookies under scrutiny. Landmark regulations like GDPR gave users more control over their data. The unregulated cookie potluck is winding down. The online ad business boomed thanks to cookie tracking.

Cookies 98

Cookies Marketing SEO GDPR 98

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

JUNE 8, 2022

Advertisers : Over 1,200 advertisers activate first-party data with the ID. Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. Yahoo owns ConnectID.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

NOVEMBER 28, 2023

Here are two examples of how brands have used these live shopping technologies : Aldo’s Live Shopping Event : In a collaboration with celeb stylist Mimi Cuttrell and TikToker Nate Wyatt, Aldo, a shoes and accessories giant, hosted a live shopping event showcasing their spring 2021 collection. Send targeted marketing messages.

Marketing 126

Marketing First-Party Cookies SEO Audience 126