2021 Demand Side Platform Fill rate 
VideoWeek
MARCH 21, 2025
CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Karg joined GroupM in 2021 as Global COO at media agency Mindshare.
Martech Series
JUNE 14, 2022
Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.
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InMobi
JULY 26, 2021
It’s time to partner with the right bidding platform. And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Your conversations must factor in the following: Growth in brand and UA spending: Advertisers' spend with InMobi Exchange grew by 32% between Q1 and Q2 2021.
Lemonads
FEBRUARY 26, 2021
Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. Advertisers need to keep an eye on the target audience for obvious reasons.
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
InMobi
FEBRUARY 22, 2022
In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.
VideoWeek
JANUARY 17, 2025
The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. percent net balance marks the second-lowest figure recorded since the start of 2021, suggesting ongoing caution towards ad spend in the UK.
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