Lemonads

SEPTEMBER 23, 2020

Our BigSpy Review is a complete full guide of the knowledge you need to achieve and put into practice by spying on those winning ads to score higher goals in 2021!

Affiliates

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Set bids to get as many conversions as possible at a set target CPA.

Machine Learning

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. the sale, lead, or conversion). This model gives 100% of the credit for a conversion or sale to the first customer touchpoint.

Marketing

Lemonads

JUNE 10, 2020

The review Peerclick 2021 for performance marketers: Everybody knows that in the world of affiliate marketing, there is no worse sin than not tracking your campaigns. Also, Postback Pixel is an alternative solution to auto-optimization track conversions when S2S postbacks are not supported. That is where tracking tools come in.

Affiliates

Single Grain

APRIL 8, 2021

Advertisers track IDFA to deliver personalized advertising without revealing personal information: IDFA is used with browser cookies to deliver relevant and personalized ad experiences to an audience, which leads to higher ad conversions for advertisers. Various conversion events handle ad tracking, targeting and reporting.

Conversion

Karola Karlson

JANUARY 2, 2023

For example, you could retarget people who clicked on your Facebook Lead Ads, but didn’t complete the conversion. You could test advertising the same offer again, but using a slightly different ad image or different value proposition.

Ad Targeting

Automatad Inc.

FEBRUARY 22, 2022

billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. . The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. million in October 2021, rebranding itself as Dotdash Meredith.

GDPR

Martech

OCTOBER 23, 2023

He claimed that in return for default status, phone service providers and manufacturers were guaranteed a portion of ad click revenue. Samsung ‘shut down default search engine conversations with Microsoft for Google’ (Sept. However, he claims these conversations were shut down by the tech giant in their early stages.

Mobile Search

Digiday

OCTOBER 10, 2022

” Reach is also one of several publishers using data to personalize newsletters with the hope of improving open rates, click-through rates and page visits. In 2021 , The Telegraph launched its Headlines newsletter, which uses an algorithm to send personalized, vertical-specific content recommendation emails, to much success.

Machine Learning