Single Grain

OCTOBER 2, 2019

A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. How to Uncover Your Competitor’s Facebook Ad Strategy. 2) Mobile Ad Formatting Gets an Update. Click here to download it for free right now!

Conversion Rate

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPC

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ?ost In-app ads over mobile web ads.

Advertising

Smart-Hub

JANUARY 2, 2024

Book Your Complimentary Consultation Let Us Hear from You CPC: Cost Per Click As the name implies, publishers get payment whenever the user clicks on the ad and visits the landing page with the advertised object. Many beginners may think CPC is more profitable than CPM, but they serve different purposes.

Ad Exchange

Single Grain

JULY 2, 2019

Research continuously for relevant keywords and divide them into individual Ad Groups and campaigns. In general, the higher your Quality Score, the lower your cost per conversion (CPC). Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019.

Native Advertising

InMobi

SEPTEMBER 30, 2019

According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. video click-through rates were 10x greater than CTRs for banners on average and 2x greater than native ad CTRs during the first three months of 2019. In the U.S.,

Advertising

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

Advertising