2019 CPA Machine Learning Social Advertising 
Adtelligent
JULY 19, 2022
Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. Social advertising. Semantic search.
Single Grain
DECEMBER 18, 2019
67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.
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