In-App vs. Mobile Web Advertising: Which One Is Better for Publishers
Brid.tv
JANUARY 2, 2023
For instance, rewarded ads are one of the most widely used in-app ad formats, and they tend to be highly engaging. Higher Conversion Rates — Statistics show that in-app advertising yields over 150% higher conversion rates than mobile web ads do. per impression. iOS $12.5 $8.9
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