Citi, Aflac and Verizon: Three different Pega journeys
Martech
JUNE 23, 2023
All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” That was 2019. We now use automation, AI or machine learning and a workflow process to auto-pay those. “When Verizon 2.0
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