Martech

MARCH 15, 2022

AdWords functions on a CPC model. Accessibility : While DSPs are difficult to use for most companies because of the high monthly minimums, AdWords is relatively easier because of the ease of use and the CPC (cost per click) model. The retargeting and engagement potential of such a combination can transform campaigns.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122

Lemonads

JUNE 12, 2020

Let’s start to take a look at your funnel , from awareness to consideration to transaction. Traffic , Conversions, or Brand awareness ? It’s all about Engagement , Brand Awareness , Video Views , Conversion, and Traffic , so to increase brand awareness , your reach , traffic, and drive your audience to visit your store !

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

AUGUST 18, 2023

Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. Challenge Axios HQ had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JANUARY 29, 2020

From brand awareness to nurturing prospects to converting them, content marketing and SEO can help you convert your prospects quickly and easily. Content marketing helps you spread brand awareness, create interest in your product, generate leads, and retarget potential customers. They barely had any backlinks.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Single Grain

JULY 2, 2019

4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. You can use the carousel ad format to display the product that they’ve clicked on your site to retarget them.

Retargeting 75

Retargeting Native Advertising Conversion Rate Conversion 75