Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MARCH 16, 2020

NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. million apps in Q1, 2019: the, biggest Google Play, has 2.1 Their revenues in 2019 reached even higher, and in 2020, it's projected that they will generate $77 billion in the U.S.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic. How are Prices Set in an Auction?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 1) Who Do Their Monetization Solutions Prioritize?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. Epsilon is a global data tech platform owned by Publicis Groupe. What kind of data does it use to identify users? About Epsilon.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. “Our visions of advertising aren’t just based on impressions, but whether there is an impact on culture,” says Michelle Crossan-Matos, chief marketing officer of Ulta Beauty, a Mediahub client.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks.

ROI 98

ROI Marketing SEO CPA 98

InMobi

MARCH 12, 2020

Understanding Different Models for Buying and Selling Among Publishers and Advertisers In digital advertising, a brand, advertising agency and/or demand-side platform (DSP) has a few options for placing ads. to the supply side (app developers, publishers, supply-side platforms, etc.).

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. – Clearcode 3.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90