everything-you-need-to-know-about-sellers.json 2019 Advertising Demand Side Platform 
InMobi
APRIL 16, 2019
On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. What do these specifications do, and how do they help programmatic advertisers? What is Sellers.json and How Does It Work? These aren’t the only benefits of sellers.json.
InMobi
SEPTEMBER 9, 2019
In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. What about Sellers.json and the OpenRTB SupplyChain Object? Here’s who needs to implement what, and how everyone can encourage adoption.
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