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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

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Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

The company also acquired VHX, Livestream, and Magisto in recent years to take their subscription-driven, high-definition, video creation platform to the next level. Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Publishers.

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What trends to follow in programmatic advertising in 2022?NEW 

NewProgrammatic

Everybody involved in the marketing business has already had a chance to witness the capabilities of programmatic campaigns to open a new door for streamlining user acquisition or increasing brand awareness. Brand awareness among potential customers is the foundation of creating a strong position in the market.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Sure, as COVID-19 took over the world in 2020, many brands were forced to shrink their advertising budgets.