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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Therefore, in 2018 the company decided to change its business strategy drastically. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Header Bidding Platform increases programmatic yield.

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How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

By serving as a pre-ordained list, app-ads.txt specifies precisely who is allowed to buy and place ads on your app, helping to keep nefarious activity at bay. 6) What Ad Formats Do They Support? 7) How Do You Integrate With their Ad Servers? Does the ad server sit on their side, or do they only offer client-side hosting?

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. To put that into perspective, the current click-through rate for banner ads is between.02

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12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

The platform launched in 2018, but in that short time, it has established a strong presence in the European and American markets. In other words, the platform supports all kinds of video ads, including instream and outstream units. Publishers can also auction off their ad inventory through video header bidding.