This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove 2017 Remove CPA Remove Demand Side Platform Remove Rich Media
article thumbnail

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers.

Advertising 52
Advertising Banner Marketing Rich Media 52
article thumbnail

Digital Advertising Guide

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs.

Advertising 98
Advertising Video Ads Banner Display Advertising 98
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024