Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising
Clearcode
APRIL 26, 2022
In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.
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