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Ad Buyers Load the Bases for Major League Baseball All-Star

Adweek

Earlier this week, Fox announced to Variety that it had sold out its ad inventory of roughly 80 commercials for the 2025 MLB All-Star Game in June—nearly a month earlier than usual, and for a reported $750,000 to $850,000 per 30 seconds. Even the Home Run Derby averaged 5.45

Marketing 227
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Why ADvendio is the Number One Platform for Retailers

Advendio

We know what retailers want In 2017, we signed our first retail customer, and since then, we have been tailoring our solution to retail needs to great effect. You will be hard-pressed to find another solution that can integrate your physical in-store promotional placements with your digital ad space, as well as ADvendio can.

Retail 52
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Ad Fragmentation’s Final Days: 5 Minutes With… Simon Kvist Gaulshøj

Martech Series

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. This represents the culmination of everything we have been trying to do since 2017, and we’re really excited about the industry-wide ramifications.

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What Is an Order Management System (OMS) and How Does It Work?

Clearcode

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. Optimize advertising campaigns. Create reports.

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Programmatic Ad Formats Mini-Series: Display

illumin

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Their increase in popularity is likely due to two main factors. Display Network. Google Display.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space.