Advendio

JULY 7, 2025

We know what retailers want In 2017, we signed our first retail customer, and since then, we have been tailoring our solution to retail needs to great effect. The platform provides live inventory tracking, preventing overbooking and ensuring seamless campaign execution. Now we satisfy retailers across Europe, North America, and APAC.

Retail 52

Retail ROI Ad Space Ad Server 52

Clearcode

FEBRUARY 15, 2022

Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. Optimize advertising campaigns. Create reports.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Impressions 69

VideoWeek

JUNE 13, 2025

Uber Advertising Makes Journey Ads Available Programmatically in Europe Uber Advertising, the transport company’s ads sales business, announced that its premium Journey Ads inventory can now be purchased programmatically across European markets. Thomas joined Snap in 2017, becoming Head of UAE Operations in 2020.

Media 52

Media Pharmaceuticals Ad Tech Retail 52