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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

FEBRUARY 19, 2016

While many would have overlooked some of the importance of mobile and the opportunities it presented in 2015, it is essential for brands to look ahead, do some forward thinking and speculate on the mobile strategy they need to adopt to remain relevant. What does the mobile journey look like in 2016?

Advertising 52
Advertising Retail Mobile Ads Mobile Search 52
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52 In-App Advertising Statistics You Should Know

InMobi

MAY 21, 2019

12 percent of all time spent on a mobile device is in browsers, according to comScore. Roughly half of all smartphone owners don’t conduct mobile searches. billion mobile connections /endpoints in the world, according to GSMA. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52
Advertising Video Ads Mobile Ads Viewability 52
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