2016 Demand Side Platform Impressions 
VideoWeek
FEBRUARY 7, 2025
In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.
VideoWeek
MARCH 21, 2025
Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. The companies formed VodafoneZiggo in 2016, with each holding a 50 percent stake. This marks a critical step in reducing waste throughout the creative lifecycle and driving meaningful impact on a global scale.
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Digiday
JUNE 6, 2022
It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Successful as Concert has been since it launched in 2016, most of the dollars spent there have come via direct deals i.e. not programmatic. Updates like these are to be expected.
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. One study found that by removing impressions that receive less than 0.5 That was seven years ago!
InMobi
JULY 10, 2018
But, as in-app video advertising has gone from a relative unknown to a trusted, known entity, advertisers looking primarily for brand awareness and impressions have become the most common buyers of video ads. For example, between 2016 and 2017, while global ad spend grew 109 percent, global in-app video ad inventory only increased 31 percent.
Digiday
OCTOBER 11, 2022
At that time, they were very anti ever working with a [demand side platform]. According to sources, this was a premium offering that was impressive but overpriced, and launched in a manner that was largely out of sync with market sentiment. And they also were saying they don’t have the capability to build one.”.
Clearcode
SEPTEMBER 1, 2022
With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). Analysis is the first step in the optimization process. DPO vs SPO.
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