InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. And yet, all is not rosy on the monetization front.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

InMobi

JULY 15, 2016

While mobile advertising has become an integral part of media plans, there is still a dearth of execution excellence when it comes to mobile ads. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This percentage is up from 76% in 2016.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102