2015 Conversion Machine Learning Mobile Search 
Martech
OCTOBER 23, 2023
’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. This suggests that Apple’s decision to make Google its default search engine was not solely financial.
Automatad Inc.
JUNE 21, 2023
conversion rate boost for every 100ms reduction in LCP. BERT (2019): Understanding Language Better Google’s BERT (Bidirectional Encoder Representations from Transformers) update was a significant leap in how the search engine understood the context and relationship between words in search queries.
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