Remove 2015 Remove Click Through Rate Remove Pop-Up Remove Rich Media
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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Can offer animated and interactive rich media content. The engagement rate is high. On the other hand, Google can allow a Rewarded Video Ad to be up to 60 seconds.