InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

FEBRUARY 21, 2022

Their team can manage Google Ads and Facebook Ads, along with other paid social platforms. Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. They offer Google Ads and Shopping management as well as Microsoft Ads, retargeting, and YouTube ads.

Agency 52

Agency SEO Conversion Media 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141