Remove 2015 Remove Banner Remove Click Through Rate Remove Rich Media
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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Can offer animated and interactive rich media content. The engagement rate is high. So, publishers should not push an interstitial ad in the middle of a game.