VideoWeek

JULY 18, 2025

Colbert took over the Late Show from David Letterman in 2015. Permutive says the partnership will help deliver higher publisher revenues, and enable precision targeting based on Ocado’s real-time data. Omnicom-owned media agency OMD meanwhile was the largest individual agency network, with $26.3 billion in billings.

Ad Tech

VideoWeek

FEBRUARY 7, 2025

” M6 Publicit Partners with Nomalab for Video Ad Delivery M6 Publicit, the French broadcasters sales house, has partnered with media production platform Nomalab for delivery of its video ads across linear and addressable TV, as well as the M6+ streaming service. percent YoY. Read more on VideoWeek.

Marketing

Ad Monsters

OCTOBER 19, 2022

Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. In addition, 88% of these advertisers believe newsletters will increase in importance with the absence of third-party targetable data. .

Ad Ops

InMobi

JANUARY 6, 2015

Feb 2014 : Announced the launch of our Video Ads platform , that continue to deliver the best performance and quality for our performance advertisers. April 2014: We brought native advertising to the masses , by opening up our native ads platform to self-serve publishers - a week before Facebook announced FAN!

Native Advertising

Single Grain

AUGUST 19, 2019

If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions

MNTN

AUGUST 24, 2022

For instance, AT&T acquired DirecTV in July 2015, and Atlantic Broadband rebranded itself as Breezeline in January 2022. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. vMVPD Cons.

Audience

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

Ad Exchange