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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.