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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. Take a look at their audience profile! In December 2015, AdNow first launched cooperation with webmasters, and the publishers' platform became available for everyone willing to use it. What Is Native Advertising?

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Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. A few seconds in, a bunch of pop-ups begin infiltrating the screen and make it difficult for the viewers to follow the subtitles.

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.