Lemonads

OCTOBER 6, 2020

TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale. With their “Beautiful Native Ads At Scale” TripleLift’s technology automatically turns assets into thousands of unique ads that match the look and feel of each website.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. More ad spend is flowing through the publishers’ marketplace as well.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67